This means highlighting the most important information that you want to communicate upfront.

Subject lineĪim to make your subject line relatively short (to avoid being truncated) but as informative as possible to capture your reader’s attention. The most important thing is to make sure your sender name displays a real name, whether it be the company’s name or an employee’s name – not just an email address. Many larger companies use a distinct sender name to differentiate departments, products, services, or types of emails to reveal key information about the message itself, for example, ‘Brevo News’ or ‘Brevo Automation.’ This could mean opting for your company name on its own, or personalizing it with an employee’s first name, for example, ‘Sarah at Brevo.’ Including a name can be an effective way to engage your readers on a more personal level. The best way to reinforce trustworthiness and brand recognition is to incorporate your brand name into your sender name. The first subconscious question readers ask themselves when scanning their inbox is ‘Is this genuine?’ Your contacts generally look at the sender name first to determine whether the email is spam. Why? Because it’s inextricably linked to trust. It’s a hugely influential factor when it comes to open rates and is arguably even more important than your subject line. Apple likely got ‘consent’ to send these years ago, as the News app shows an email notification sign up when you first launch it.We’re considering sender name as an element of email design.

Some people have received these messages and are confused as they did not explicitly sign up to get a newsletter, and there also being no clear way to opt-out. The Good Morning from Apple News email does not include a direct link to unsubscribe ( update: some people reporting they have an unsubscribe link at the very bottom of the email, whilst others not seeing it). Uncheck the box for ‘Apple News updates’.

Scroll down to the ‘Messages from Apple’ section.

If you are receiving Good Morning emails and would like to opt-out, or if you want to sign up, for now the easiest way is through Apple ID settings. Right now, there doesn’t seem to be a way to manage email notification settings inside the News app. The summaries are clearly written by Apple’s editorial team and are not merely quotes from the source articles. There is also a sizeable section dedicated to content found in Apple News+, including a ‘The Last Word’ quote. The first Good Morning email features headlines and summaries from The Washington Post, Reuters, LA Times, The Hollywood Reporter, among other sources. Last month, Bloomberg reported that Apple is exploring a media bundle of Apple Music, Apple TV+, and Apple News+ to increase overall subscriber numbers. Publishers generally report strong pageview numbers from the app but are struggling to monetize their audiences with advertising.įor its part, Apple launched News+ this year: a premium offering of ~300 magazines and newspapers for a monthly subscription fee of $9.99 per month. The company appears to be formalizing that into a regular daily newsletter.Īpple says it will bring top news, analysis, and fascinating features every morning, collating the ‘best stories from the most trusted sources’.Īpple has said that Apple News is the most popular news app on the iPhone. Previously, users could opt in to receive email alerts from Apple News about select featured stories. Apple News is expanding its mail notifications with a new ‘Good Morning’ daily newsletter.

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